How can you tell when a "solar bro" salesman is lying? When his lips are moving. It may come as a surprise, but I’m sorry to report that not all solar sales people are honest. On this week’s Energy Show we’ll dive into the shadowy side of solar sales that often gets swept under the rug. Inspired by a provocative Wired article: “The Spectacular Burnout of a Solar Panel Salesman,” we explore the highs, lows, and questionable sales practices that sometimes occur in the solar industry. Instead of the traditional set of Frequently Asked Questions, this week’s show is a roundtable discussion with two very experienced solar salespeople. They’ll do a bit of role playing as they expose the lies that unethical salespeople spew as they seek to maximize their commissions, the tough customer questions that make salespeople squirm, and the right answers you should get from an ethical solar salesperson. Curious about the lies and exaggerations that you may hear during a solar sales pitch? Get the straight scoop on this week’s Energy Show at www.energyshow.biz .
