94 percent of sports-science research excludes female physiology. The result? A $10 billion fitness industry that burns women out, leads to injury, and disrupts hormonal health. Lizzy Palmer, Founder and CEO of SyncN, is changing that. SyncN is the first cycle-aware fitness and nutrition platform that personalizes training and nourishment around women’s hormonal rhythms — used by athletes, creators, and founders who want performance without burnout. Sponsored by Cherub In this conversation, Lizzy unpacks: How SyncN helps founders align health with high performance — designing systems for consistency, not guilt. The hidden toll of fundraising — what chronic stress does to founders’ energy, hormones, and focus, and how to lead without self-erasure. Scaling through partnerships — how SyncN’s growth strategy ties mission to distribution through gyms, coaches, and women’s health platforms. What a free 6-month trial on SyncN?* Visit the SyncN Linktree and use the word Decoded” to unlock a Startups Decoded exclusive trial today. (Conditions apply) Disclosure : Andy Walsh serves as an advisor to SyncN. The views expressed here are my own and not influenced by my advisory role. Chapters 00:00 Introduction to Health and Wellness for Founders 01:21 Lizzy’s Journey: From Dance to FemTech 04:37 The Gap in Female Health Research 09:10 Understanding Female Physiology and Hormones 13:16 Training Female Athletes: The Importance of Cycle Awareness 17:57 Self-Compassion and Acceptance in Fitness 22:15 Normalizing Conversations Around Menstruation 25:53 Partnerships and Collaboration in FemTech 28:15 Building Partnerships for Growth 31:20 The Importance of Action in Partnerships 32:52 Leveraging Professional Relationships 36:10 Storytelling and Education in Fitness 39:34 Mental Health and Founder Life 43:50 Navigating Fundraising Challenges 49:45 Introducing Sync In: A New Approach to Women’s Health Guest Bio Lizzy Palmer is the Founder and CEO of SyncN, a cycle-aware fitness and nutrition platform helping women train and fuel in sync with their physiology. A former UX researcher at Meta and Roblox and a professional dancer and fitness coach, Lizzy founded SyncN to close the research gap in women’s health and empower female founders to optimize performance without burnout. Check out SyncN Music Credit “ Neptuno” – Phondupe (Album: Onykia ) Access All Areas. Listen: Apple || Spotify || YouTube Subscribe: Substack Community & Events: Founders Circle Connect: LinkedIn Socials: TikTok || Instagram || X Web: startupsdecoded.com
