Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget.
Key takeaways:
-Use influencer deals strategically to offset growing content production costs
-Treat your podcast like a B2B media asset and sell sponsorships directly
-LLM SEO will reward real authority, not short term spammy tactics
Chapters:
(00:00) Why our influencer marketing stance changed
(01:00) Using influencer deals to fund content
(02:20) What we really spend on content teams
(05:24) Turning a money losing podcast into profit
(09:51) How marketers game ChatGPT and LLM rankings
(12:10) Our blueprint to fix ChatGPT style algorithms
(18:49) Final thoughts, lessons and next steps
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
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