🚨 Built Fast, Translated Bad, Deleted by 52% – with Veronica Hylak

🎧 Welcome to Episode 111 In this episode of the Localization Fireside Chat, I sit down with 🎙 Veronica Hylak — product strategist, AI builder, and co-founder in the language tech space. She's also the creator of Hey AI , the YouTube vlog with 7M+ views that makes sense of complex AI topics for real-world users. We tackle one of the most persistent myths in tech: that translation is a solved problem. Spoiler alert — it’s not. Veronica brings sharp insight from launching over 40 SaaS and AI platforms across Fortune 500s, U.S. government, and startups to explain why 52% of users uninstall apps due to bad localization — and why plugging in an API is not a strategy. 💡 What you’ll learn in this episode: ✅ Why Silicon Valley thinks translation is solved and why that’s dangerous ✅ How bad localization breaks user trust ✅ What “translation as a feature” gets completely wrong ✅ Why content tiers and cultural nuance still matter ✅ What product teams must understand before they scale globally 📢 Connect With Us: 🎙 Podcast: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX 🍏 Apple: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 📰 Blog: https://www.robinayoub.blog 💼 LinkedIn: https://www.linkedin.com/in/robinayoub/ 📩 Email: [email protected] Credits Host: Robin Ayoub, Founder, Localization Fireside Chat Connect and watch more Website: www.L10NFiresideChat.com Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording LinkedIn: https://www.linkedin.com/in/robinayoub/ Support the show Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review. Disclaimer Views are for education and discussion. Apply judgment in your own context. Tags #L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.