It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How? Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand. ⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ COACHING ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite This month I have 3 spots available - first come, first serve. FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas : Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn , Instagram , YouTube , or TikTok @ChoiceHacking WORK WITH JEN CLINEHENS & CHOICE HACKING ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology. Learn more here , and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/ ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here : https://choicehacking.academy/pro/ ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" : https://choicehacking.com/PodBook/ ★ Support this podcast ★
