It starts like every college reunion story that ends in emotional damage. “On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college…” You can feel the foreshadowing. Two guys. Same cap, same gown, same parents crying in the bleachers. Fast-forward twenty-five years: one’s the boss, the other’s Googling “how to look productive on Zoom.” And according to the ad, the only difference? One subscribed to The Wall Street Journal. That’s it. Forget hard work, talent, or a friend in private equity — apparently the Journal had the secret sauce . Hard to believe, but if they printed it, it must be true. If you enjoy this kind of elegant self-reflection disguised as marketing insight — and want to use it to attract wealthier clients without losing your dignity — go to http://www. GetWealthyClients.com. You’ll find my books, programs, and an indecent amount of free material that’ll make your marketing feel like the first young man in the story — polished, confident, and moderately intimidating.
