Peterborough United fans are in MELTDOWN over new badge | Our thoughts and reaction

Peterborough United’s new era is here, and we’re taking a full look at the club’s long-awaited rebrand.

In this special episode of Up The Poshcast, Ashley, Lodz and former Peterborough United marketing manager Mark discuss the new Posh identity, the fan consultation process, the role of Chris Payne, and whether the change feels like a true rebrand or more of a visual refresh.

Charlie and Harry then join the episode to react after the club’s latest update, giving their thoughts on the launch, the new crest, the use of “Posh” underneath the badge, the delayed website revamp, and whether the club has missed the chance to make this feel like a major new era.

There are mixed views across the panel, from support for the thinking behind the change to concerns about the design, communication and execution.

Whether you love the new badge, hate it, or are waiting to see it on the kit before making your mind up, this is a full and honest fan reaction to one of the biggest off-field changes at Peterborough United in years.

Up The Posh.