Not all consumer attention is created equal —that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast , McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs. Articles Mentioned: The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow How Strategy Champions win Theme music composed, performed, and produced by Joy Ngiaw See www.mckinsey.com/privacy-policy for privacy information
