MSTR Started a Revolution. This CEO Wants to Orange-Pill an Entire Industry.
What if a Bitcoin Treasury company could disrupt an entire industry? XCE (Connecting Excellence Group) nearly doubled its revenue with one acquisition, added Bitcoin to its balance sheet, and increased Bitcoin per share. CEO Scott Ellam says this is only the beginning. In this One Chair Podcast episode, we sit down with XCE founder and CEO Scott Ellam to explore an ambitious new business model in the Bitcoin Treasury space. Unlike Bitcoin Treasury companies focused on capital markets, XCE is combining two powerful growth engines: acquiring profitable, cash-generating recruitment businesses and accumulating Bitcoin on its balance sheet. With its first acquisition, XCE has already demonstrated what this model can achieve: 🔥 97.4% increase in pro forma annual revenue, reaching approximately £3.63 million 🔥 8.216 BTC added through the acquisition of James Gray Recruitment & Engineering 🔥 Approximately £150,000 net cash cost to complete the acquisition 🔥 Over 81 BTC on the balance sheet 🔥 11.26% Bitcoin Yield for the quarter But the ambitions go much further. Scott outlines XCE's roadmap toward 100, 200, 500, and eventually 1,000 BTC, alongside revenue milestones of £10 million, £25 million, £50 million, and £100 million. And perhaps most importantly, we discuss how XCE's decentralized acquisition model could accelerate corporate Bitcoin adoption far beyond the recruitment industry. In this episode, we explore:→ How XCE's double flywheel combines Bitcoin accumulation with profitable business acquisitions→ Why XCE's first acquisition nearly doubled revenue while increasing Bitcoin per share→ How decentralized M&A could transform the executive recruitment industry→ XCE's roadmap toward 1,000 BTC and £100 million in annual revenue→ Whether XCE could eventually issue its own Digital Credit instrument→ What STRC, SATA, and MORE mean for the future of Bitcoin-backed financial products→ How a Bitcoin bull market could accelerate XCE's growth strategy→ Why executive recruitment could become an unexpected catalyst for global corporate Bitcoin adoptionFollow our Guest:- Scott Ellam: https://x.com/btconlyscott- XCE - Connecting Excellence: https://x.com/XCEofficial- XCE - Connecting Excellence: https://www.linkedin.com/company/xce-connecting-excellence/- XCE - Connecting Excellence: https://xce.io/ - Scott's presentation at Bitcoin Treasuries Conference: https://www.youtube.com/live/DxNiM5st20o?si=I10RB6MhZoJlCSX-&t=916200:00 Introduction: Scott Ellam, CEO of XCE01:30 XCE's Double Flywheel: Bitcoin Treasury Meets Business Acquisitions05:42 XCE's First Acquisition: Doubling Revenue and Growing Bitcoin per Share10:36 Why the Recruitment Industry Is Perfect for Bitcoin Adoption11:52 Bitcoin Treasury M&A: Why Industry Expertise Matters15:31 XCE's Roadmap: 100 to 1,000 BTC and £100M in Revenue17:58 The Next Milestone: Scaling XCE and Reaching More Recruiters21:32 Could XCE Become a Bitcoin-Backed Financial Powerhouse?24:23 Digital Credit: Could STRC, SATA and MORE Fit XCE's Strategy?27:12 Will XCE Issue Its Own Digital Credit Instrument?30:32 How Smarter Web Is Paving the Way for UK Bitcoin Treasuries32:18 Is Bitcoin Adoption Accelerating in the Recruitment Industry?37:01 What Happens to XCE in the Next Bitcoin Bull Market?39:45 XCE's Acquisition Strategy and Bitcoin Recruitment Opportunities41:27 Where to Find Scott Ellam and XCEBig thanks to Little Bubble for allowing us to use his song: "One Chair": https://open.spotify.com/track/0XW7JgR2Nlg7WXGOeVT64h?si=a344b82984f74f81DISCLAIMER: This is not is financial advice. This podcast is for educational and entertainment purposes only.Thank you for listening!Follow us on X: https://x.com/OneChairPodSubscribe on YouTube: https://www.youtube.com/@OneChairPodOr on Apple Po