In this episode of the podcast, I speak with Chris Hewish , the President of Xsolla , a payments and merchandising platform for video games. Chris previously held senior roles at Skydance, DreamWorks, and Activision. In our discussion, Chris and I discuss the recent changes to mobile platform payment policy implemented by both Apple and Google as a result of Epic's lawsuits. Among other topics, our conversation covers: The history of off-platform payments on mobile. How interest in off-platform payments has changed as a result of Apple's recent App Store policy updates. The types of products for which off-platform transactions convert best. The "trust premium" that a developer must possess to implement off-platform payments successfully. The most common mistakes developers make with off-platform payments. How conversion rates tend to change with off-platform payments relative to native payments. The best practices for off-platform storefront management. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
