Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM đ Full Show Notes https://www.microsoftinnovationpodcast.com/749 Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy. đïž What youâll learn Use AI to optimise resumes and improve job search outcomes Build a brand identity map to guide consistent messaging Navigate AI-driven hiring systems with human-first strategies Scale impressions and conversions in consumer marketing Prepare for a solopreneur future with AI as leverage â
Highlights âI give it away for free to anyone who can't afford it.â âAI wonât take your job, but a capitalist will.â âI realised Iâm building a company for people like me.â âWe sold $300,000 of pre-orders before shipping a single unit.â âYou canât fake a different brand voice.â âI used to pay $250,000 a year for customer care. Now itâs $26,000.â âPeople are stuck in stasisâsix, nine, 12-month job searches.â â300,000 government workers laid off with no warning.â âCapital can now unlock creativity, scale, and product development.â âI created landing pages that spoke in the voice of the podcast.â âMy free resume templateâs been used a few million times.â âI think itâll be a golden era for solopreneurs.â đ§° Mentioned Sheets and Giggles - https://sheetsgiggles.com/en-ca Sheets Resume - https://sheetsresume.com/ Eventbrite - https://www.eventbrite.com/ Techstars - https://www.techstars.com/ â
Keywords ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption Support the show If you want to get in touch with me, you can message me here on Linkedin . Thanks for listening đ - Mark Smith