Turning Customers into an Engaged Brand Community | Jess Druey of Whiny Baby - Marketing Happy Hour

In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that’s not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she’s used to introduce Whiny Baby to the market, and how she fosters connection both online and in person.

We also explore the concept of “connection-based consumption” and why community is at the heart of Whiny Baby’s mission. Whether you’re a wine lover, a brand builder, or someone passionate about creating meaningful experiences, this episode is packed with insights on standing out in a crowded market and keeping your audience engaged.

Key Takeaways:

// How Jess’s media and marketing background shaped her approach to building Whiny Baby, plus her experience building her own brand as a Gen Zer

// The most effective strategies for launching a new brand in a competitive industry

// The role of brand community in Whiny Baby’s success

// Why fostering connection-based consumption is key to the brand’s mission

// How digital marketing and content keep Whiny Baby top of mind for consumers

// Ways to engage your audience between purchases and create a lasting brand experience

Learn more about Whiny Baby: Website

Follow Whiny Baby: Instagram
Connect with Jess: LinkedIn

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