Send us a text Sleepless nights don’t just steal your energy; they tax your memory, your mood, and the way every system in your body repairs itself. We sit down with Lori Oliver, a former executive who turned years of burnout into a mission to make better sleep achievable with simple, science-backed habits and a surprising piece of performance gear: a reengineered sleep mask designed for true blackout and cooling comfort. We start with the fundamentals—why sleep governs cognition, decision-making, immune strength, and muscle recovery—and map how cortisol and melatonin should trade places across the day. From there, we dig into practical, low-friction changes that pay off fast: morning sunlight to set your circadian clock, evening light dimming to cue melatonin, device cutoffs that tame mental churn, and bedroom temperatures in the 64–67 degree range. Lori explains how her team rebuilt a century-old tool to solve two big blockers—light leaks and heat—with molded eye pockets for zero pressure and an ultrathin temperature-regulating layer. Tested with college and pro athletes and veterans navigating PTSD, the mask becomes both a functional blackout and a cue your brain learns to trust. If you’re tired of chasing hacks and want a routine that travels, you’ll appreciate the Sleep Seven playbook—Lori’s free CBT‑I–inspired guide that turns better nights into a repeatable system. We talk behavior over pills, cues over quick fixes, and the small inputs that compound into clearer mornings and steadier days. Whether you’re a parent, a shift worker, or a high performer on the edge of burnout, these steps meet you where you are and help you take back the night, one consistent habit at a time. If this conversation helps you, share it with a friend who needs better sleep, subscribe for more science-backed health insights, and leave a review to tell us which habit you’re adopting tonight. use the code SLEEP25 for a 25% discount on our Inactivators Sleep Mask on our website inactiveco.com Intro for podcast information about subscriptions Support the show Support for Joe's Cure Here is the link for Sunday's 4 pm Pacific time Zoom meeting
