“The customer is always right” is the biggest lie in business. One toxic, bargain-hunting client can drain your time, your margin, and your team’s sanity. But the real damage? Your best clients notice. A-players don’t stick around when you tolerate chaos. They want standards. They want a velvet rope. If you serve everyone, you signal you’re not built for excellence. So make it clear who doesn’t get in. Today’s Move: Post this line publicly — “A quick reminder of who we don’t work with…” Then list the behaviors: cheap seekers, boundary-breakers, people who don’t do the work. The moment you raise the standard, the right clients show up. Send us a text
