What happens when a mining town of 40,000 people shrinks to just 2,700 overnight, and then reinvents itself as one of America's most authentic mountain destinations? Today we're talking with Adam Ducharme about Leadville's incredible transformation from boom-and-bust mining to endurance sports mecca. Adam Ducharme’s tourism journey started early; he was born in the Silver Lake Motel on Cape Cod and was helping check in guests and change sheets before he could tie his shoes. Now based in Leadville, Colorado, the highest incorporated city in America, Adam brings that lifelong passion for people and places to the Top of the Rockies. As the Tourism and Economic Development Director for Lake County, he focuses on building community trust, supporting local businesses, championing Destination Stewardship, and helping shape a resilient, thriving future for this treasured region. Adam lives in Leadville with his two awesome kids, Ayla and James. When he’s not working to make Leadville and Twin Lakes even more welcoming, you’ll probably find him chasing type-two fun, exploring the outdoors, and proving that the best adventures usually come with a little grit. Jon chats with Adam about: The History of Leadville and Creation of Race Series Tourism & Economic Development Essentials When Visiting Leadville Infrastructure & Amenities Stay connected: Visit Leadville: https://www.leadvilletwinlakes.com/ https://www.instagram.com/visitleadville/ This episode is supported by: Tifosi Optics : Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link! Tailwind: Fueling shouldn’t be complicated. Tailwind offers all-in-one nutrition that’s easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here . Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org . Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.
