Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut's shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand's evolution from DTC to nationwide retail. We also cover: • The rise of GLP-1s • Balancing science with accessibility • Making functional nutrition more mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Supergut's Website: https://www.supergut.com/ Supergut's IG: https://www.instagram.com/supergut - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) The Supergut Journey (07:05) Expanding Product Lines (11:32) The Ozempic Era and GLP-1s (20:17) Marketing Strategies and Retail Expansion (24:37) From Scientific Roots to Consumer Trust (31:31) Future Roadmap (34:18) Conclusion
