👤 Shoppable video is the future of e-commerce — and in this episode, Eitan Koter, co-CEO of Vimmi, reveals how brands can turn video content into powerful sales machines across platforms like TikTok, Instagram, YouTube, and Amazon. Whether you’re a digital course creator , coach , or run a consumer product brand , this conversation will help you unlock the power of video commerce , social commerce , and livestream shopping to meet your audience exactly where they are — and convert them. Eitan explains how interactive video and AI-driven video analytics are shaping customer behavior, driving higher conversion rates , and building emotional connections through authentic content . You’ll learn why founder-led video beats polished ads, and how the psychology of live shopping creates urgency, trust, and action. 🚀 This episode helps you if you're wondering: How is shoppable video different from standard YouTube videos or affiliate links? What tools do I need to start with video commerce and scale across platforms? How does live shopping build buyer intent and brand loyalty? Can short-form video work for high-ticket or digital products? How does AI improve targeting, product syncing, and personalization? If you're searching for ways to boost engagement, reduce cart abandonment, and make your content actually convert — this is your guide. ⏱️ Timestamps (17:02 runtime) 00:00 - Intro: Meet Eitan Koter & What is Vimmi 01:20 - The Rise of Shoppable Video & E-commerce Trends 03:00 - How Vimmi Works: Turning Video Into Sales 05:00 - Shoppable Video vs Traditional Product Videos 07:10 - Social Commerce & Checkout Integrations 09:00 - Live Shopping: The FOMO Effect 11:00 - Buyer Psychology in Video Commerce 12:30 - What Industries Work Best with Shoppable Video 14:00 - The Role of AI in Video Commerce 15:30 - Content Strategy: Authenticity vs High Production 16:30 - Where to Learn More & Connect with Vimmi 🏷️ Hashtags #ShoppableVideo #VideoCommerce #LiveShopping #SocialCommerce #EitanKoter #Vimmi #EcommerceMarketing #TikTokShop #DigitalMarketing #OnlineSales #LivestreamShopping #ContentMarketing #AIinEcommerce To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn’t do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2025
