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Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with a live coaching session where Jeremy rewrites his own beliefs about exercise.
For founders, operators, and investors across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, this is a practical playbook for the inner game of building. Burnout, self-doubt, and stalled goals are common across Southeast Asia's startup ecosystem, and Nir's framework offers a science-backed way to spot the beliefs quietly capping your potential and swap them for ones that serve you.
Grab Nir Eyal's new book Beyond Belief, plus Hooked and Indistractable, at https://www.nirandfar.com
Watch, listen or read the full insight at https://www.bravesea.com/blog/nir-eyal-beyond-belief
BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia.
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#BeyondBelief #LimitingBeliefs #Mindset #SoutheastAsia #StartupFounders #Productivity #BehaviorChange #SelfImprovement
00:00 From Hooked to Beyond Belief
03:08 Why He Writes and the Birth of Hooked
05:36 The Phone, His Daughter, and Indistractable
08:28 Why Knowing Isn't Doing: The Motivation Triangle
11:26 Beliefs vs Facts vs Faith
12:55 Why Manifesting Backfires
16:56 Pain Is Not Suffering
21:04 Updating the Beliefs We Inherit
28:25 The Flowers, His Mother, and the Turnaround
31:31 Live Coaching: The Real Reason Exercise Feels Hard
41:25 The Four-Question Turnaround on Exercise
48:21 Exercise for Its Own Sake
52:00 Takeaways: Beliefs Are Lenses, Not Laws