The Science of Change (Part 1): Behavioural Insights for Sustainability

Welcome to About Sustainability…, a podcast brought to you by the Institute for Global Environmental Strategies (IGES).

In this episode, hosts Dwayne Appleby and Alice Yamabe are joined by Philipe Bujold, Senior Behavioural Scientist at Rare’s Centre for Behavior & the Environment. 

The Center for Behavior & the Environment (BE.Center) at Rare is an international non-profit that works to put behavioural science into practice, applying behavioural insights and design thinking to address issues such as climate change, coastal overfishing, plastic pollution, and biodiversity loss.

This episode is the first in a three part series exploring how behavioral science can help us tackle some of today's most urgent environmental challenges. We discussed what behavioural science is, where it comes from, and how organisations like Rare are applying behavioural insights to real world issues. We explore key concepts such as nudges, sludges and behavioural levers. 

Resources mentioned

• Rare’s Centre for Behavior & the Environment: behavior.rare.org
• Nudge by Richard Thaler and Cass Sunstein
• Thinking, Fast and Slow by Daniel Kahneman and Amos Tversky

"About Sustainability..." is a podcast brought to you by the Institute for Global Environmental Strategies (IGES), an environmental policy think-tank based in Hayama, Japan. IGES experts are concerned with environmental and sustainability challenges. Everything shared on the podcast will be off-the-cuff discussion, and any viewpoints expressed are those held by the speaker at the time of recording. They are not necessarily official IGES positions.