Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders. https://www.itbusinesspodcast.com/thread/ Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes. Takeaways: Understand the CompTIA-to-GTIA transition and its effect on the channel Learn how GTIA is focusing solely on channel member value as a nonprofit Get the scoop on MSP credentialing and the push for professionalization Hear Carolyn’s perspective on the biggest research trends for 2025 Discover what’s changing – and what’s not – in flagship reports and member engagement Find out how AI is reshaping MSP business models, internally and externally Explore how GTIA integrates research, education, and member services Hear personal stories from Carolyn’s journey: journalism, research, and leadership Fun side topics: running, skiing, and the dynamics of teaching friends new skills Action items for MSPs and vendors to adapt and succeed Mentioned Entities with URLs GTIA: https://www.gtia.org CompTIA: https://www.comptia.org ChannelCon: https://channelcon.gtia.org/ IT Nation (conference): https://itnation.connectwise.com/ GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/ PAX8: https://www.pax8.com CompTIA Volley Podcast (retired): https://blubrry.com/volley EMEA Events: https://www.gtia.org/events/emea/ CCF Conference (Chicago): https://www.gtia.org/events/ccf/ SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
