BETTER GOLD

Today we go out of our comfort zone and learn something new from an apparently different industry: GOLD Diana Culillas, Secretary General of the Swiss Better Gold Association (SBGA), guide us into the supply chain of gold After giving us an overview of the gold supply chain she goes into the hot topic of the small-artisanal mining, the ones that we see in the most difficult conditions also from Netflix's documentary. There is a community that can't be left alone and need to have support to escape from a certain condition. We are talking about people that doesn't have much choice in life than working for very artisanal and sometimes illegal organisation. They would born somewhere else if they could but who can? Diana and her team make an incredible job linking this part of the society with Swiss Gold brand as Chopard, Cartier, Richemont, etc... and gives a second chance to those communities also allowing the brands to have a real impact in the society