We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data. • TikTok’s entry into podcasting and censorship concerns • iHeart’s finances, radio softness, and podcast growth • E‑commerce links, music discovery, and TikTok Shop • Netflix’s short deals, UI changes, and exclusivity trade‑offs • Data on clips failing to convert long‑form listens • Companion podcasts that drive streaming subscriptions • Radio and podcasts sold together via local and programmatic • Video’s 77% cost lift per attention hour • Indie monetisation realities and small‑show strategies • Micropayments, wallets, and adoption barriers • Overcast embracing key podcasting tags • Podcast Magic’s screenshot‑to‑clip workflow and insights • App updates, RSS presentation, and standards proposals Start podcasting, keep podcasting with BuzzSprout.com Subscribe now at podnews.net If you want to get on and give us your predictions, then weekly.podnews.net is where you can become a power supporter and share your predictions with the world Send James & Sam a message Support the show Connect With Us: Email:
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