He Left the System… and Built His Own

n this episode of the None of Your Business podcast, hosts Michael Greenfield and Ushi Schwartz sit down with Judah Gutwein, founder and CEO of SkyCare Media, a leading healthcare digital marketing agency.

Judah shares his unique career path, starting as a licensed nursing home administrator before transitioning into entrepreneurship. He discusses the challenges of the healthcare industry, the pivotal role his mentor David Gross played in his growth, and what inspired him to build a company focused on elevating the online presence of nursing homes and healthcare facilities.

This episode dives into the realities of leadership, reputation management in the digital age, and the critical importance of continuing education and human connection in healthcare.

00:00 Introduction and Welcome

00:34 Judah Gotin's Background and Career

02:51 Challenges in Nursing Home Administration

10:42 Transition to Sky Care Media

20:44 The Importance of Online Reputation

33:34 The Birth of CEU Events

39:02 Comparing Business Models

39:17 The Value of National Events

40:03 Challenges of Continuing Education

40:38 Creating a Unique Event Experience

41:24 The Role of Administrators

43:23 Profit Sharing for Administrators

46:37 Balancing Professional and Personal Life

52:39 Remote Work and Outsourcing

54:48 The Importance of Authentic Reviews

01:08:45 Closing Thoughts and Future Aspirations