What are the key factors that motivate people to donate? Motivations DO differ from other financial decisions like buying products or investing in the stock market. And in the modern age of eroding trust, how is charitable effectiveness actually assessed? Some charities are astronomically more effective than others. Psychological research can be the key that helps donors understand their own motivations and the eternal dilemma of the “head vs. heart.” Learn from Harvard researcher Matt Coleman, PhD about the power of motivation and how it impacts giving today!
