Lloyd Vogel is the CEO of Garage Grown Gear, the online retailer that has become the go-to site for ultralight backpacking gear as well as the place to discover new brands and craft gear makers. Here are a few of the topics covered in this episode: The Importance of Differentiation: Why specialty retail needs to focus on unique, valuable, and convenient offerings. Taking Risks to Stand Out: How embracing lesser-known brands can lead to success in the outdoor industry. Lessons from GGG’s Journey: The role of strategic partnerships and supporting vendors with innovative solutions like small loans. Building a Thriving Audience: Tips on leveraging giveaways, email lists, and existing communities for growth. Long-Term Focus vs. Trends: Why following trends can be risky and how to ensure your brand evolves with the market. Advice for Founders: Lloyd’s tips for outdoor entrepreneurs on making impactful moves and focusing their energy where it matters most. A Changing Landscape: Lloyd’s thoughts on the current reckoning in outdoor gear retail and what it means for small businesses. Want to get in touch? Email us at
[email protected] Show Notes: Garage Grown Gear Senchi Designs Virginia Foothills Designs Inbox When Ready - email inbox manager Light Phone - mobile phone Lloyd uses You can connect with Lloyd on LinkedIn: Lloyd Vogel You can connect with Christian on LinkedIn: Christian Rawles The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere
