Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers. Key moments: ✿ How Julie's love of baking inspired a functional product line and business ✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand ✿ How having a work studio with a camera always set up for filming helps ease the process of content creation ✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn't feel right ✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it's not so daunting once you get a grasp on it) Shop Fake Cakery and sign up for her email list to learn about new launches at fakecakery.com Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly. Do you have a business question you need an answer to? Call or text us at 413-961-0855 and we'll read + answer your question live on the pod @PhoebeSherman and @GirlGangCraft on Instagram @Phoebe.Sherman On TikTok Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website
