In this episode of Farm4Profit, we explore the digital tools transforming the cattle industry with the innovators behind Performance Livestock Analytics . The spotlight is on two core technologies— Performance Beef and Cattle Krush —both designed to simplify the complexities of raising and marketing cattle. Performance Beef is a cloud-based cattle management software tailored for feedlot and cow-calf producers. It digitizes feed management, health records, cost-of-gain tracking, and market prep—all in one simple dashboard. With real-time updates and seamless integration with feed trucks, Bluetooth scales, and QuickBooks, it saves time, reduces errors, and supports more profitable decisions. And with more than 5 million cattle on feed and a 96% customer retention rate, producers are clearly seeing value. We also dig into Cattle Krush , a real-time market insights app that pulls data from the Chicago Board of Trade to help producers make informed buying and selling decisions. Tools like Auction Advisor , My Lots , and Profit Alerts show exactly where a producer stands—down to the head—on profitability and breakevens. The team shares how they identified this massive need in the industry, how user-friendly the platforms really are, and where they see the cattle industry heading as technology and data play a growing role in profitability. We wrap with real-world success stories and advice for anyone looking to upgrade how they manage their livestock operation. Want Farm4Profit Merch? Custom order your favorite items today! https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address:
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