I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.
Topics Covered:
- (00:00) - How To Create Brand Names That STICK
- (03:05) - What does Alexandra think of the name "Everyone Hates Marketers?"
- (03:24) - Are memorable brand names only for "non-boring industries?"
- (06:42) - The surprising reason why you should never use focus groups for testing names
- (08:20) - Specific examples of brand names that would have been killed by focus groups
- (09:44) - People tend to struggle with names that are mispelled
- (10:36) - Brand names that result in an eye-roll
- (11:25) - The surprising faux pas that can limit your growth potential and confuse customers
- (12:33) - Everyone hates... super clever names
- (14:58) - The least boring name, ever?
- (15:31) - If you're working at a tech company, avoid this.
- (16:13) - You're not going to be there to explain your name... So don't be smug about it.
- (16:52) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today
- (18:47) - The ultimate acid test for your brand name
- (21:31) - Step 1: How to come up with an emotional brand name
- (26:57) - Step 2: Find words. Lots of them.
- (32:37) - The longest lasting brand investment to make
- (34:38) - How the general public reacted to the "Spoon Me" name
- (36:28) - How a racy brand name can backfire
- (38:28) - Step 3: Come up with TONS and TONS of names
- (41:59) - What Alexandra recommends to learn to stay ahead
- (43:29) - The top 3 resources shared by Alexandra
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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