AI doesn’t just predict our behavior — it can shape it. Cass Sunstein, Harvard professor and co-author of Nudge, reveals how artificial intelligence uses classic tools of manipulation — from scarcity and social proof to fear and pleasure — to steer what we buy, believe, and even feel. Its influence is so seamless, we may not even notice it. The battle for the future isn’t for our data — it’s for our minds. In a world this personalized, how do we keep control of our own minds?
