Micro events will build your movement—period. In this conversation with my dear friend Melissa, The Retreat Alchemist , we unpack how intimate in-person experiences create magnetic visibility, deepen trust, and convert into high-ticket sales (and repeat buyers). We talk pricing, budgeting, the “back-end” offer strategy, timelines that actually work, and how to design events that feel collaborative (not “the host show”). Plus, we share behind-the-scenes stories—from last-minute restaurant miracles in NYC to the Mexico taco feast that saved a retreat—and why small, soulful rooms turn into big momentum online. What You’ll Learn Why micro events are the fastest path to authority, referrals, and sales How to price + budget so your event is profitable (not just “for the vibes”) The key to selling on the back end (masterminds, certification, retreats) How to design connection-first experiences (not sit-and-get) Timelines, early-bird strategy, and why last-minute launches are tough How to hold the room energetically (and why you shouldn’t DIY the logistics) Chapters / Timestamps 00:00 Welcome & why micro events create major momentum 04:21 The biggest myths about events (and what’s actually true) 10:45 Pricing, budgets, and how to plan for profit 17:12 Sell the after : stacking offers and momentum post-event 22:30 What makes an event worth attending (as a buyer) 29:05 Connection > performance: designing collaborative rooms 35:18 BTS stories: New York at Christmas + Mexico taco save 42:10 Micro events that built my year (Kelowna + Arizona) 47:33 Sponsor/speaker $$, creative funding & sponsorships 53:12 If you’re nervous: start small, start local, start now 57:40 Melissa’s November dinner event (Revelstoke) & how to work with her Guest Melissa — The Retreat Alchemist Retreat and event strategist for heart-led entrepreneurs. Offers everything from vibe + venue intensives to full planning and on-site support, so you stay in your zone of genius while she handles the details. Connect: @theretreatalchemist on Instagram Work With Us / Links ► Join 21 Days of Tapping & Affirmations : https://jackie-mcdonald.mykajabi.com/offers/3QEM3zQ5/checkout ► Content & Tapping Mastermind : https://jackie-mcdonald.mykajabi.com/offers/gbLLJg4v ► Connect with Melissa (@theretreatalchemist) : https://www.instagram.com/theretreatalchemist/ ► Revelstoke Dinner (Nov 7) details/tickets: https://www.eventbrite.ca/e/the-curated-table-an-intimate-luxury-dinner-experience-tickets-1777820271289?aff=oddtdtcreator Share the Love If this episode nudged you to host the room, send it to a friend who needs the sign. Rate & review the show—it helps more wildly wealthy women find us. 💛
