The idea of targeted marketing is nothing new. Even before the advent of computers and data science, businesses have always tried to optimise their advertising campaigns by tailoring their advertisements to their ideal buyers. Data science allowed businesses to become more effective at this targeting. However, it was still necessary for businesses to manually create the advertising content they wanted to share with their target buyers. That is, until recently. In this episode, Hikari Senju joins Dr Genevieve Hayes to discuss how advances in AI technology have made it possible to generate personalised advertising content, optimised to produce the best results, and what that means for content creators. Guest Bio Hikari Senju is the founder and CEO of Omneky, an AI platform that generates, analyzes and optimizes personalised advertising content at scale. He is a Harvard computer science graduate and also co-founded tutoring app Quickhelp, which he later sold to Yup.com. Highlights (02:06) How OmneKey works (03:29) Personalisation in advertising (06:35) The role of human input in AI-generated content (10:45) Impact of AI on the advertising industry (15:09) Hikari Senju’s journey and insights (19:53) Technical deep dive into OmneKey (25:54) The competitive landscape of AI (32:10) The future of content and AI (40:26) Conclusion and final thoughts Links Omnekey website Connect with Hikari on LinkedIn Follow Hikari on X Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE
