On this episode of the IT Business Podcast, I dig deep into why customer service often misses the mark—sharing both hilarious and infuriating stories from recent tech support calls and product woes. You’ll hear about my battles with big brands like Samsung and Bosch, porting nightmares with Fusion Connect, and wins with vendors who still “get it”—plus practical shout-outs for industry friends and events like the Channel Program, ASCII Edge, MSP Summit, and TechCon Unplugged. I pull wisdom from foundational books, “Customer Service is Worthless, Customer Loyalty is Priceless” and “Delivering Knock Your Socks Off Service,” breaking down actionable principles every IT pro should adopt ASAP. Learn why your customers truly are your paycheck, how first impressions make or break client relationships, and why a simple thank you goes further than any technical fix. Tune in for takeaways, vendor picks, and a special peek at my process for keeping support human. Amazon Featured Products: Pluggable 16-in-1 Dock: https://amzn.to/41Vm8Sa Customer Service is Worthless (Jeffrey Gitomer): https://amzn.to/4pAOg7h Delivering Knock Your Socks Off Service (Kristin Anderson): https://amzn.to/46mPOsA Florida Man: Crossbow Trash Dispute: https://em8k.short.gy/CtKGUS Other Links: Channel Program: https://www.channelprogram.com Helpt: https://www.helpt.com Cynomi: https://www.cynomi.com LAN Infotech: https://laninfotech.com Capstone IT Services: https://www.capstoneitservices.com Unbound Digital: https://unbounddigital.com Fusion Connect: https://www.fusionconnect.com EnGenius: https://www.engeniustech.com/ SonicWall: https://www.sonicwall.com ASCII Edge: https://asciievents.com/events/ascii-edge/ TechCon Unplugged: https://www.techconunplugged.com SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML SPONSOR MUSIC Item Title: Upbeat Corporate Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ Author Username: music_waves_production Item License Code: WXBA2N3UDP SPONSOR MUSIC: Item Title: An Summer Ambient Corporate Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC Author Username: Cozy_Vibes Item License Code: TUN8XQDGWV SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast