Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders. https://www.itbusinesspodcast.com/thread/ Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. Takeaways: How to transition from agency ownership to revenue consulting Real-time strategies for MSP sales growth AI’s role in sales lead generation—with ethical boundaries Secrets to targeting high-value clients using databases like Apollo.io Importance of community events for MSP visibility and referrals Hard-won lessons on infrastructure, outages, and PR management Navigating migrations and avoiding MSP vendor pitfalls Referral programs: what works and what doesn’t Building a top-of-mind MSP brand in a competitive market Why trust and authenticity matter most in today’s IT channel Links for Companies, Products, Books, Events and People: Megan Killion: https://www.linkedin.com/in/megankillion/ Moovila: https://moovila.com HubSpot: https://hubspot.com M365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365 Apollo.io: https://apollo.io IT Nation: https://itnation.connectwise.com/ SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
