Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech. Takeaways: Understand the difference between standards and best practices—and why best practices alone will commoditize your MSP Learn to set and commit to impossible goals for business growth Discover Keith Ellis’ “magic questions” method to spark breakthroughs Practical ways to differentiate your business beyond certifications Insights on building trust so clients never want to leave Strategies for escaping the “success prison” and enjoying more freedom How to educate clients on your value and avoid the price race Keith’s recommended books and free resources for MSPs Sponsor links for tools to strengthen cybersecurity (ThreatLocker) Mindset shifts for simplifying growth, hiring, and scaling your tech firm Links from the show: Keith Ellis (Speaker/Coach): https://keithellis.com Magic Questions 2.0 (Book): https://amzn.to/4piFSbg Work Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required) Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2d It's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754 SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
