In this episode of Tomorrow Today with Shekhar Natarajan, Shekhar sits down with internationally renowned branding expert Andy Stalman for a wide ranging conversation on what it really takes to build, protect, and evolve a powerful brand.
Andy shares how growing up in Argentina and later building his career across Europe shaped his resilience, creativity, cultural perspective, and approach to branding. He reflects on his journey from working with global companies to building his own branding practice and eventually co-founding Totem.
The conversation explores why a brand is far more than a logo or visual identity. Andy explains how strong brands are built around purpose, values, identity, culture, leadership, consistency, and the experiences they create. He also discusses the gap between what companies claim to represent and how they actually behave internally and externally.
As the conversation moves into the age of AI, Andy and Shekhar explore brand protection, intellectual property, trust, technology, human connection, and the growing importance of keeping humanity at the centre of innovation.
From Amazon, Zara, Nike, Apple, Coca-Cola and Ryanair to the future of leadership and the evolution of branding, this episode offers a thought-provoking look at why the strongest brands are the ones that don't just communicate what they stand for they live it.
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