Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine. Sponsors: Swym – Wishlists, Back in Stock alerts, & more Cleverific – Smart order editing for Shopify Zipify – Build high-converting sales funnels Links & Resources: Bryant Garvin on LinkedIn Ozlo Sleep Purple Mattress Groove Life Work with Kurt Work Apply Newsletter
