Also available on YouTube: youtu.be/Pi20dFaHoVg Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error. In this episode, Ben shares how he: Sold out his first product run—twice Built a loyal customer base by building in public Used Shopify Sidekick to find superfans and boost conversions Leveraged AI to do what agencies charge thousands for Landed in retail by rallying his TikTok followers Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways. Show Links: Clubhouse Skin Clubhouse Skin TikTok Instagram Shopify Shopify Magic Getting started with Sidekick Shopify Newsroom: AI helped these founders fast-track their way to first sale Sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Boost AI Search & Filter – Collection filtering + smart search Subscribe for weekly interviews with Shopify founders and experts.
