Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left accounting to launch Frizz + Co. How her personal hair struggles inspired a hero product. The scrappy marketing tactics that worked (and the ones that didn’t). How in-person events became her secret growth weapon. Lessons from bootstrapping, product seeding, and building a Shopify brand. Links Mentioned: Frizz + Co: https://frizzhair.co Connect with Daphne: Instagram @frizz.co Sponsors: Zipify: http://zipify.com/KURT Cleverific: https://cleverific.com/unofficial Boost Filter & Search: https://apps.shopify.com/product-filter-search CTA: Subscribe for more Shopify insights and stories like this! [Insert subscription link]
