Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry. Here's the rundown! Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated. Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires. Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world. Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio. The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to
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