Today on The Rock Fight we debut The Brief! The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave. A few weeks back Producer Dave noticed some billboards popping up in his hometown of Portland, OR for running shoe upstart Speedland. Today we take a deep dive into the creative of the Speedland campaign and determine if billboards were a good idea at all to support that campaign. We end with Produce Dave debuting The Brief Final Assessment where he scores the efforts of Speedland's campaign out of a possible 50 points! Would you like your brand or marketing campaign to be broken down on a future edition of The Brief? Drop us a line at
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