Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025. You’ll learn: Why discounts alone don’t drive loyalty How experiences like VIP drops & events keep customers coming back Real examples from brands using loyalty to boost sales Why loyal customers spend 4× more in tough economies How to balance short-term sales with long-term trust Companies mentioned in this episode: Loyalty Lion Never Fully Dressed Represent Clothing The Inkey List John's Crazy Socks Links referenced in this episode: loyaltylion.com resilientretailclub.com Mentioned in this episode: Stock doctor Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'
