What if writing a check is the worst way to start a partnership? Too many brands think dollars are the only door to open but true growth partnerships go deeper. In this episode, Luke Reissman from the PGA of America shares how tech, inclusion, and mission alignment are redefining what successful partnerships look like in sport and beyond. You’ll learn: How to assess partners beyond revenue potential Why storytelling beats exposure in long-term deals The surprising driver behind golf’s pandemic-proof growth Discover how the right partner fit isn’t just about money, it’s about shared momentum. Listen in and rethink how you grow through partnerships. New episodes Monday, Wednesday and Friday. More from Phil Hayes-St Clair: Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships Find me on LinkedIn Book a 1:1 Call This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships. PS - Have a guest recommendation for the show? Share this link with them .
