Marc Bridge and Sophie Cohen ( @stylewithsoco ) , The Hotel Chelsea, May 21, 2025 In today’s episode of The Materialist , I had the pleasure of speaking with Sophie Cohen, a fashion influencer whose authenticity and vibrant style have garnered a dedicated following across social media. Sophie’s journey from high school style page to full-time influencer is both inspiring and eye-opening, offering a unique behind-the-scenes look into the evolving business of influencer marketing. Here's a recap of some of the best parts of our conversation. The Power of Authenticity in Fashion Sophie has always believed that fashion is more than just clothes—it’s a powerful way to express who we are. “Fashion was really the thing that was like, this is how I express myself with the world and this is like my thing.” For Sophie, style isn’t just about keeping up with trends; it’s about wearing what feels authentic and reflects her personality. Her bold, maximalist approach—featuring vibrant colors, patterns, and a love for statement pieces—has set her apart in a crowded influencer space. “I love that with jewelry, even when I'm wearing a simpler outfit, or even if I'm just not feeling like getting dressed, I have all of these little things on me. I love having my name on things, I love that it sparks conversation.” The Business of Being an Influencer Beyond personal style, Sophie shared her journey of building a career as an influencer. “The biggest channel of income for me is brand partnership. So that is like any sort of paid content on an influencer’s page. If a brand is paying them to post a story or a TikTok or a reel, whatever.” Sophie also emphasized the importance of authenticity in these partnerships. She never promotes brands that don’t align with her values or personal aesthetic. “I couldn’t do a deal for something that felt inauthentic,” Sophie explains. This commitment to staying true to her personal brand has allowed her to build genuine relationships with both her followers and the brands she works with. Sophie’s Favorite Brands and Collaborations Sophie’s style is influenced by a mix of high-end brands, vintage finds, and unique pieces from smaller designers. Here are some of the brands and designers she loves: * Jenny Bird : Sophie raves about their timeless yet funky jewelry pieces, particularly the gold bangles she’s worn daily. “They make really classic yet funky pieces that are also timeless.” * Timeless Pearly : Sophie recently collaborated with this whimsical Parisian brand known for their colorful, fun designs. “They just have the most whimsical, joyful pieces. If you’re ever in Paris, you have to go to their showroom." * Nina Runsorf : Sophie loves this designer’s unique approach to classic jewelry, like a ring with pink tourmaline that she treasures. “I love anything that’s like classic with a twist when it comes to jewelry.” * Vintage Jewelry : Sophie also shares her love for collecting vintage jewelry during her travels. “I love getting a piece of jewelry from any city that I go to... even if it’s just like something off the street, like a $10 bracelet.” The Future of Sophie’s Career Looking ahead, Sophie is excited about the possibilities within the influencer space and beyond. She’s already worked on some amazing collaborations, and she sees herself growing into the luxury space in the coming years. Sophie also shared her dream of owning a vintage shop, which aligns perfectly with her passion for curating unique, one-of-a-kind pieces. “I think my biggest passion is vintage designer clothing... I would love to have my own brand or shop or something of that sort,” she says. As Sophie continues to build her platform, she’s focused on creating a community where her followers can engage with her and feel inspired by her style. Where to Find Sophie You can keep up with Sophie on her various social platforms: * Instagram * TikTok * Substack Sophie also has a special Instagram show called Meet You in Five with her best friend, where they share more personal content and style advice. Takeaways Sophie Cohen’s approach to fashion and social media is refreshing, grounded in authenticity, and centered around self-expression. By staying true to her roots and embracing opportunities that align with her personal style, Sophie has built a career that continues to inspire both her followers and the brands she collaborates with. Whether she’s showcasing a vintage find or curating the perfect stack of jewelry, Sophie reminds us that style is a form of storytelling—a way to share our identity with the world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit atpresent.substack.com
