Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how advertising creates both immediate sales and long-term brand value through an integrated approach that connects thinking, feeling, and doing. Topics covered: [01:00] "Discovering How Advertising Grows Sales and Builds Brands" [02:00] Do marketers design campaigns for both short- and long-term goals? [04:00] The integrated hierarchy framework: think, feel, do [05:00] Five years of soft drink brand data across 30,000 interviews [07:00] Why this brand's path was experience, then think, then feel [08:00] Advertising's direct impact on feelings and immediate sales To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Bruce, N. I., Peters, K., & Naik, P. A. (2012). Discovering how advertising grows sales and builds brands. Journal of Marketing Research. https://doi.org/10.1509/jmr.11.0060 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
