In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design that drove early virality • Their approach to building a mission-led brand without greenwashing • How they scaled operations and manufacturing for a regulated hardware product • The mindset shifts needed to build a physical product business with lean resources • How their background in finance and tech shaped their founder journey If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click Here Connect With SURI Website → https://trysuri.com Instagram → https://www.instagram.com/discoversuri Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
