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Ben Voelz and Casey Anderson join us to discuss the advantages and opportunities STgenetics® Ultraplus High Purity™ gender-sorted semen is providing on the farm. Together they outline how High Purity™ helps producers achieve intended breeding decisions. With an economic analysis estimating a $15-$16 value advantage per straw when moving from ~90–92% purity to ~97% purity, Ben and Casey reinforce the role of High Purity™ in modern breeding programs throughout this STtalks!