What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real ? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder. Listen For 6:44 Authenticity: Real or Just a Buzzword? 9:43 The Empathy Wake-Up Call for PR Pros” 10:59 Pitching as Love Letters, Not Spam 12:00 Tink’s Radical No-AI Policy 18:34 Why PR Has a Reputation Problem 21:53 Answer to Last Episode’s Question From Guest Bradley Davis Guest: Lauren Passell, Tink Media Website | Email | X | LinkedIn | Instagram | You Tube | Substack Podcast the Newsletter Stories and Strategies Website Curzon Public Relations Website Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
