In this episode Leila is in conversation with Ayo Abbas, award-winning built environment Marketing Consultant, Speaker and Trainer at Abbas Marketing, talking about all things visibility in online spaces and communicating techincal information. Ayo and Leila describe how they met at the DIFTK (Doing it for the kids) networking event just before the pandemic, and got chatting over their experience of working in engineering spaces. Ayo describes her approach to work, cometitiveness, networking, and the digital marketing model that combines online and offline elements. Ayo shares how she approaches comparison in online spaces, how it has been helpful and how she dials messages down when it is less helpful. They explore privacy, digital footprints and taking a deeper dive behind vanity metrics, and the challenge in knowing how much messaging people actually put out vs what we see and how often. You can connect with Ayo on linkedin https://www.linkedin.com/in/ayoabbas/ Link to the industry article that Ayo mentions in the chat https://www.bdonline.co.uk/opinion/the-architecturual-profession-is-in-trouble-collective-action-is-needed-to-fix-it/5127644.article Context behind the comments made around women and anger vs men and anger at the following links https://www.theguardian.com/lifeandstyle/2019/may/11/women-and-minorities-claiming-right-to-rage https://psycnet.apa.org/record/2009-17981-006 Can and angry woman get ahead? https://pubmed.ncbi.nlm.nih.gov/18315800/
