Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing. You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions. In This Episode: - SEO in the age of AI - Content quality and distribution strategies - How AI Max has impacted Google ads - The future of media buying and data flow - Optimizing landing pages and the post-click experience - Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads - Targeting the right customers with AI - Case study on the impact of dedicated landing pages - How to get in touch with Andrew Miller Mentioned In the Episode: Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/ Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/ Previous episodes on landing page optimization: https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Andrew Miller: Website - https://www.workshopdigital.com/ LinkedIn -
