Market Impact Reports Are the Free Throw of Your Real Estate Business

Free throws: the unglamorous, repeatable shot that anybody can practice and that the best players in the world drill every single day. The Market Impact Report is that to your real estate business and most agents are not putting in the reps.

In this conversation, we unpack what an MIR actually is (a report that shows how the market has impacted someone's home value over time, not a comparative market analysis and not an estimate), the three-layer "lasagna" build (FHFA national and state data, MLS area stats, similar neighborhood sales), why adding an estimated value turns an MIR into a CMA and quietly kills the intention behind it.

Even if you are a rookie with zero closings you can start doing these tomorrow. This is the most learnable, most repeatable, lowest-barrier business builder in real estate. It comes down to keeping it simple, sending them out consistently, and letting the frequency of value delivered do what it's supposed to do.

Done right, MIRs become the practice that separates the agents who scramble every year from the ones who never worry about where the next listing is coming from.